Archive for October 19th, 2010
The Ramifications of the GAP Logo Change
On Oct. 8, 2010, Gap changed its classic logo, a blue box with, “GAP,” written in white inside. The original logo, used for over 20 years, was replaced without warning.
The new Gap logo seems more apt to represent babyGap. The type was changed to Helvetica, the “A” and “P” were reduced to an “a” and [...]
