At What Point Do We Become Ashamed Of Our Own Culture?

What is it about this society that distorts every bit of warmth and tradition in a culture until all that is left is a shiny exterior?
I’ve attempted to ignore this phenomenon in other Americanized cultures, and in my own, but it has become so blatantly obvious of late that I really just can’t take it anymore.
This all fits in with my whole theme of trying to spread my wings, try new things. In this case, I attribute it to the simple attempt to meet people my age who share my cultural background. But after giving it a fair chance, I’ve learned